HAGS Isla Muerta
A shaving and post-shave line built around a Bay Rum character
HAGS Isla Muerta is a classic shaving and post-shave line built around a Bay Rum fragrance profile. Within this collection, HAGS leans into a warm, spicy-sweet, lightly rum-like character that works especially well in daily shaving and finishing products. The mood is fuller and more comforting than a bright citrus profile, with a more traditional barbershop direction.
Isla Muerta will appeal to those who enjoy wet shaving as a complete ritual, not just a functional step. It is a good fit for customers who prefer a more expressive, warmer scent style and want that Bay Rum character to carry through the different stages of the shave.




