The formula contains a high proportion of glycerin. In use, this supports a more soothing and moisturising shave, which may matter if you want a cream that helps make shaving feel more comfortable.
When applied to a damp face, the cream produces a profuse lather that softens the beard for a more comfortable and close shave. The Marlborough fragrance is light and woody, built around cedar and sandalwood.
Apply to a damp face. Build lather with a shaving brush dipped in warm water, or apply the cream with your hands, then shave.