The balm contains aloe juice, which moisturizes the skin, leaving it velvety and healthy, glowing. Aloe, as a mild antiseptic, destroys bacteria, treats blackheads, and heals razor blade wounds.
The fragrance consists of top notes of Mediterranean plants: mandarin, lemon, bergamot and rosemary; middle notes of neroli and jasmine; base of fine, unobtrusive musk.
The collection was named after the elite district of London, where the cream of British society lives, and tourists come to see the luxurious ambience of the prestigious neighborhood or inadvertently meet strolling royalty.