At the end of 2022, the Canadian company RazoRock, a well-known maker of DE safety razors and shaving products, released the Superslant collection. Its engineers spent 2 years developing it. The manufacturer itself considers this series the peak of its razor range and, in structural terms, the most refined one.

At the end of 2024, the oldest men’s grooming brand, British Truefitt & Hill, released the most luxurious collection in its history — Highgrove. All products in the collection are at least 30% more expensive than the brand’s previous equivalents. Let’s take a look: what is so special about this collection?

The niche British manufacturer of premium men’s grooming products, Taylor of Old Bond Street, appeared in London 170 years ago — on September 1, 1854. All these years the company has remained a family business, from the very first day when Jeremy Taylor opened a men’s barbershop on one of London’s most fashionable streets, Bond Street. Today, this street connects Piccadilly to the south with Oxford Street to the north. Since the 18th century, many prestigious and upscale fashion stores have been located on this street.